If you can get someone in touch with the reasons why they think something will be of value to them, the more likely they are to convince themselves to buy.
As an opener, I’ll usually recommend to my followers, ‘Stop people dead in their tracks’.
How to Build Trust | Idea #3
But today’s article is about building trust and getting the other person to like you with a kind gesture – which, incidentally, might also stop them in their tracks!
Whilst I promote being provocative and ingenious, this doesn’t usually mean Read the rest of this entry
A recent but valuable lesson to be learned from what’s been happening behind the scenes when a Corporate evaluates you or your company as a potential supplier is this:
Perfect Pitches don’t win bids!
But what does that mean exactly? It means that if you only show your ‘brilliance’ and none of your ‘resilience’ they won’t be impressed and probably won’t hire you! Read the rest of this entry
Tony Robbins’ success is down to one overiding factor: his ability to speak and sell – at the same time!
Whenever you open your mouth, stuff comes out – it’s a fact!
But is it the stuff of a master communicator or is it – as Alan Sugar so eloquently put it – ‘a danger to global warning: a lot of hot air’?
The truth is, that more than at any other time in human history, your opportunity to reach people through what you say and how you say it has never been greater. Read the rest of this entry
This article is about how to identify potential Customers, Clients or Consumers – QUICKLY. Whichever ‘C’ word you are using, you might consider using the ‘F’ word instead, because in this world where everything – even in business – has become ‘social’, what we are really trying to identify is Read the rest of this entry