If you can get someone in touch with the reasons why they think something will be of value to them, the more likely they are to convince themselves to buy.
A recent but valuable lesson to be learned from what’s been happening behind the scenes when a Corporate evaluates you or your company as a potential supplier is this:
Perfect Pitches don’t win bids!
But what does that mean exactly? It means that if you only show your ‘brilliance’ and none of your ‘resilience’ they won’t be impressed and probably won’t hire you! Read the rest of this entry
After food, shelter, protection from predators, and procreation, getting people to like you is one of the primary motivations for humans. Everyone is born with primary needs and the motivation to meet those needs is so strong that we would rather die than experience life with none of our needs met.
The need for Connection is one of the four needs that we must fulfil to survive Read the rest of this entry
This article is about how to identify potential Customers, Clients or Consumers – QUICKLY. Whichever ‘C’ word you are using, you might consider using the ‘F’ word instead, because in this world where everything – even in business – has become ‘social’, what we are really trying to identify is Read the rest of this entry