Listen like this and they will love you

After food, shelter, protection from predators, and procreation, getting people to like you is one of the primary motivations for humans. Everyone is born with primary needs and the motivation to meet those needs is so strong that we would rather die than experience life with none of our needs met.

The need for Connection is one of the four needs that we must fulfil to survive Read the rest of this entry

Speak to Sell: like Tony Robbins does

Tony Robbins’ success is down to one overiding factor: his ability to speak and sell – at the same time!

Whenever you open your mouth, stuff comes out – it’s a fact!

But is it the stuff of a master communicator or is it – as Alan Sugar so eloquently put it – ‘a danger to global warning: a lot of hot air’?

The truth is, that more than at any other time in human history, your opportunity to reach people through what you say and how you say it has never been greater. Read the rest of this entry

How to qualify your sales target

This article is about how to identify potential Customers, Clients or Consumers – QUICKLY. Whichever ‘C’ word you are using, you might consider using the ‘F’ word instead, because in this world where everything – even in business – has become ‘social’, what we are really trying to identify is Read the rest of this entry

The Polarization Technique – Update

Just a quick update on last week’s blog.

There will be occasions when you have the perfect prospect in front of you and YOU MUST GET THEM TO BUY INTO YOU AND YOUR PRODUCTS.

This is NOT the situation where you need to polarize – obviously.

This is more likely to be the case when you finally – after trying for some time – get in front of a budget-holding decision-maker. This will be the sale that you want to get, even if you have absolutely nothing in common with your prospect.

In this instance, creating rapport and common ground must be your intention, and for this, you need a) some finely-honed skills, and b) a great strategy for advancing the relationship.

I’ll be dealing with this in fine detail in future articles, but for now, let’s just say that mirroring and matching the other person’s body language IS a tried and tested method, BUT it’s only the start and MUST be done with real skill.

Thank you for following this blog.

Always feel free to ask any questions – put them in the comments box – that we may be able to help you with. And remember, all of this is completely free of charge!

Invisible or invincible?

Most of us, when we step outside our front door, are going off to meet with people and create some sort of impression.

Whoever we meet in the course of our day, we want things to go well, (in the way that we want), which means that we will need to communicate in a way that Read the rest of this entry

Be remembered everywhere you go!

I am so grateful that in the last ten to fifteen years the neuroscientists have made such amazing discoveries that we no longer have to guess what works and what doesn’t.

I’m talking about Read the rest of this entry

How to sell? The rules have changed!

Although quite well know in sales circles, this film is education for anyone who owns a business and needs to know what not to do to get customers.

It might have worked back then, but now … I don’t think so somehow!

Find Balance: Find Happiness

Stop people dead in their tracks with empathy

Small business owners

A lot of my work is teaching small business owners how to ‘Stop people dead in their tracks’.

Another way to describe this is: Writing copy or a script that gets people’s attention.

And more than that, copy that evokes an emotional reaction leading to ACTION. Read the rest of this entry

The Power of Personal Branding

It really is what they think of you that matters first.

Are you likeable? And if so, do you look, sound and feel trustworthy?

Working with business owners as I do, nearly everyone thinks Read the rest of this entry