Category Archives: Education
Although quite well know in sales circles, this film is education for anyone who owns a business and needs to know what not to do to get customers.
It might have worked back then, but now … I don’t think so somehow!
Small business owners
A lot of my work is teaching small business owners how to ‘Stop people dead in their tracks’.
Another way to describe this is: Writing copy or a script that gets people’s attention.
And more than that, copy that evokes an emotional reaction leading to ACTION. Read the rest of this entry