Category Archives: Education

How to sell? The rules have changed!

Although quite well know in sales circles, this film is education for anyone who owns a business and needs to know what not to do to get customers.

It might have worked back then, but now … I don’t think so somehow!

Stop people dead in their tracks with empathy

Small business owners

A lot of my work is teaching small business owners how to ‘Stop people dead in their tracks’.

Another way to describe this is: Writing copy or a script that gets people’s attention.

And more than that, copy that evokes an emotional reaction leading to ACTION. Read the rest of this entry