The Polarization Technique – Update
Just a quick update on last week’s blog.
There will be occasions when you have the perfect prospect in front of you and YOU MUST GET THEM TO BUY INTO YOU AND YOUR PRODUCTS.
This is NOT the situation where you need to polarize – obviously.
This is more likely to be the case when you finally – after trying for some time – get in front of a budget-holding decision-maker. This will be the sale that you want to get, even if you have absolutely nothing in common with your prospect.
In this instance, creating rapport and common ground must be your intention, and for this, you need a) some finely-honed skills, and b) a great strategy for advancing the relationship.
I’ll be dealing with this in fine detail in future articles, but for now, let’s just say that mirroring and matching the other person’s body language IS a tried and tested method, BUT it’s only the start and MUST be done with real skill.
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Posted on May 31, 2011, in Compel Your Audience to Buy, Get The Results You Want, How to ..., Psychology & Influence, Sky Rocket Your Business, The Business of Show and tagged Authentic Sales, Increase Profits Herts, Make Big Money London, Make More Money Kent, Sales & Marketing, Speaking to Sell. Bookmark the permalink. Leave a comment.