The Power of Personal Branding

It really is what they think of you that matters first.

Are you likeable? And if so, do you look, sound and feel trustworthy?

Working with business owners as I do, nearly everyone thinks it’s about the product, the perceived value of the product and the price. Well, these things are important, of course, but nothing – I repeat nothing – particularly if you deliver any kind of personal service, is as important as you!

So how can you make sure that when you meet people, maybe for the first time, they will like you?

My tried and tested hottest tip for this is – wait for it – like them!

I can almost see you scratching your head. Yes, that’s what I said. Like those people you meet and chances are they will like you back. (Remember seeing something like that on one of those social media sites?)

If that idea is shocking or slightly strange, don’t worry. You can do this if it really matters to you that you grow your list of contacts – or rather, grow your business.

I know you’re thinking, ‘but I might not like them’.

I say, ‘STOP’. Just make that change to: From now on, everyone I meet, I’m going to like.

The only barrier to behaving like that will have been your impulse to judge other people.

Don’t make any judgement at all and a) the response you get from them will be different and positive, and b) you will end up liking more people!

Try it – and if it really is that much of a challenge for you – fake it til you make it.

Let me know how you do.

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Posted on May 11, 2011, in Create Your Fame, Personal Branding, The Business of Show. Bookmark the permalink. 3 Comments.

  1. Not only like the people you meet but learn to like yourself too!

  2. This is a very old and very effective strategy! Proved to work for me.

  3. Yes, of course its as ‘old as the hills’ – the ‘boomerang theory’ – you get what you give.
    Of course it makes obvious business sense.
    More importantly perhaps, it’s also a formula for a long and happy life!

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