Why corned beef is different from spam

I have a customer who has spent more than a thousand pounds with me, but his first contact with me was a spam email trying to sell me corned beef!

If you’re like most people, the reason you will decide to delete or unsubscribe from unsolicited emails is:

‘I haven’t got time’ or ‘I hate being sold to’ or ‘I never subscribed’ etc., etc.

If I could show you in sixty seconds how to turn those unwanted emails into real value to your business, maybe even winning you new customers, would that be good for you?

Stay with me, then, because my entire business is based on giving away ingenious, provocative and inspiring ideas that turn negatives into positives, communications into profits, strangers into friends, and friendships into profitable relationships.

AND, these ideas must also be:

  1. easy to implement
  2. save you time
  3. and offer genuine improvement

So here we go:

1                    Prepare three new folders in Outlook (if you don’t use Outlook, then anywhere in your Inbox system will do):

  1. Named Spam
  2. Anonymous Spam
  3. Yes please, David (use your own name)

2                    For every email you get that is unsolicited or that you don’t recognise, move to the appropriate new folder: Named Spam if it’s signed by a REAL person; Anonymous Spam if it’s a company or generic email.

3                    Then, once a week (no more often because you want to save time and be ultra-efficient), send a standard reply email worded like this.

Reply template to Named Spammer

Hi John (you’ll have to type the Christian name when you know it, but this is the most work you’ll have to do)

Thanks so much for including me in your mailing list.

Although it’s unlikely that I will become a customer of yours, how about we turn this relationship that you have started into one where WE BOTH WIN?

If your intention is to grow your business, then you’ll want to benefit in the way that I’m suggesting.

Here are a number of things that we can do for each other that will be of VALUE to your business and mine.

I’d like you to:

  • Subscribe to my Blog or Newsletter
  • Follow me on Twitter
  • Connect with me on LinkedIn
  • Write me a recommendation on LinkedIn
  • Become a fan on Facebook
  • Comment on my Blogs
  • Connect me with other people on your database (you can add other things that are appropriate and relevant for your business)

If you’ll do this for me, then I’ll gladly return the favour.

For the small amount of time this will take you (and you can suggest it to your customers too) it will grow your online capital significantly over time.

If you’d like to take advantage of my idea, just ping me back a quick, ‘Yes please, David’ in the subject line of your reply email and together we’ll start to add some real value to our respective businesses.

Thank you in anticipation.

 

Reply template to Anonymous Spammer

Hi

Thanks for the email about your services, but you haven’t told me who you are!

I really don’t like anonymous emails. It’s so impersonal and I’d prefer a REAL online relationship where we could both benefit. Because otherwise all that will happen is I will delete you or, even worse, unsubscribe from you, and you’ll have wasted that opportunity to progress this relationship that already has cost you time and money to start!

So, first of all, please tell me, ‘what is your name?

Now, although it’s unlikely that I will become a customer of yours, how about we turn this relationship that you have started into one where WE BOTH WIN?

If your intention is to grow your business, then you’ll want to benefit in the way that I’m suggesting.

Here are a number of things that we can do for each other that will be of VALUE to your business and mine.

I’d like you to:

  • Subscribe to my Blog or Newsletter
  • Follow me on Twitter
  • Connect with me on LinkedIn
  • Write me a recommendation on LinkedIn
  • Become a fan on Facebook
  • Comment on my Blogs
  • Connect me with other people on your database (you can add other things that are appropriate and relevant for your business)

If you’ll do this for me, then I’ll gladly return the favour.

For the small amount of time this will take you (and you can suggest it to your customers too) it will grow your online capital significantly over time.

If you’d like to take advantage of my idea, just ping me back a quick, ‘Yes please, David’ in the subject line of your reply email and together we’ll start to add some real value to our respective businesses.

Thank you in anticipation.

—————————————————-

My success in using this system is around twenty per cent. That’s twenty per cent of the people who spam me end up being of real value to my business – some, as I’ve said, have ended up becoming paying customers.

If you feel this is worth trying in your business, when you get a result, please let me know. I’m really interested in hearing about your success.

If you’ve enjoyed this article, please subscribe to my Blog – the form is at the top right of this page. Do it now! And thanks.

Refer this blog post to a friend or colleague…

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Posted on April 27, 2011, in Compel Your Audience to Buy, Get The Results You Want, Have Fun with Your Business, How to ..., Psychology & Influence. Bookmark the permalink. 3 Comments.

  1. Amazing post – very valuable! You truly do give away your gems!

  2. Love this idea and will be trying it from today onwards! Brilliant outside of the box thinking!

  3. Brilliant QJ. I will defenitely give this a go.

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