You could be famous. What are you waiting for?
Fame is no longer the preserve of the Rich and the Riotous.
Celebrity is no longer a career choice just for the Talentless.
Recognition is no longer a reward reserved for World-Class Achievers.
YOU could become famous just FOR BEING YOU! And that’s what I would thoroughly recommend.
I’ve been working with business owners and creative artists virtually all of my life, and much of that work has been in the field that I would call ‘Talent Promotion’.
I’m a Talent Fanatic. I love to see other people ‘show off’ their talent; to inspire their audience; to influence people in ways that produce positive outcomes for everyone involved.
Now, while ‘being famous’ might not be for everyone – those who are behind the scenes making great money from their online store, for example, or just people who don’t want to be in the limelight – it certainly can be the fastest, most effective route to market for anyone who is prepared to be bold, passionate and authentic in public.
This doesn’t mean leaking all of your emotional crap on Facebook, in an unplanned, unstructured way. But it does mean that with some astute guidance and cool strategies, your profile and visibility could be moving you forward much faster than you had thought.
Trouble is most business owners spend all their time promoting their business, saying to people, ‘We do this, we do that’. But this not only does nothing to differentiate you from the competition, it actually promotes the competition!
With YouTube has come the single biggest opportunity so far to be on the same stage as the biggest companies, the biggest stars, the most successful people.
But you could abuse or misuse the YouTube opportunity too, couldn’t you? You could still do the elevator pitch, ‘we do this, we do that’ video and fail to stand out and be recognised for your uniqueness.
So what’ s the answer?
Well, you don’t need Max Clifford to handle your PR. What you do need is guts, a great story and image, and some careful handling of how and when you speak to your followers and fans.
And I have made a decision to focus my attention on helping entrepreneurs and creative artists do this effectively.
I think that I’ve not been using my strengths very wisely in recent times, and yet what I advocate to all my fans is that they focus on their strengths.
In fact, if you can engage most of your energy in activities that use your strengths, then you will be effective and happy. Such a simple philosophy, AND backed up by the science.
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